The French clothing brand K-Way held an exclusive two-day event from April 15 to 16, from 2 PM to 6 PM, at their physical store in Pacific Place.

K-Way has become synonymous with European raincoats in French and Italian dictionaries, and its unique three-color zipper is a signature mark of the brand. This time, K-Way collaborated with IGP to launch a personalized DIY activity; simply bring along or make an in-store purchase of specified raincoat styles, and you can have your item printed for free.

Customers can choose the initial of their name or the initials of their partner's last name, and with just a flick of a finger on the customization screen, they can have specific letters printed on the back of the raincoat. This adds a personalized touch to K-Way's elegant and stylish design, and the unique piece can be picked up shortly after a brief wait.
Liveprint offers various on-site printing solutions, including limited-time, limited-edition, outdoor events, large-scale activities, mobile design, and booth equipment rentals, suitable for different types and scales of brand grassroots promotions and marketing activities, thereby enhancing the value of corporate brands and services.








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